We are a results driven
Inbound Marketing Agency
with a focus on your growth and success
Digital Marketing is your biggest asset, or your biggest threat...
How many times in the B2B world have you heard someone say that customers don't buy off the page? Are they right?
Maybe, but the web has changed everything. Our team have decades of marketing experience and we've seen the landscape evolve completely. The power has transferred from the sales team to the buyer. They're more informed, more armed to make a decision before they're even prepared to talk to someone about actually buying a product. If you don't have an effective online presence then you're massively disadvantaged.
To be effective, you have to push beyond the standard realms of digital marketing, where you have a nice looking brochure site, which promotes your brand, your services, your products, your team, and using advertising channels to try and push and interrupt people with your messaging. How effective will that be? How much is that going to cost? What's your ROI going to look like?
The real key to success is to attract people to your site by creating great, engaging, really useful content that absolutely sings, solves problems, goes above and beyond, draws people in so they're desperate to engage with you. This is inbound marketing. Build it and they will come has never been more apt. Well, actually, it's more a case of build it, promote it, get the love, then they'll come... Keep reading, we'll explain...
Email Marketing is dead...
Ok that's not true, but it has definitely lost its teeth...
We're not just talking about GDPR, cold emailing is like cold calling, its incredibly hard work. I shudder when I think about the amount of money we've heard companies waste on lists of contacts, supposedly gagging to be sold to, which took time and effort to compile assets and content to send to, only to be met with a stony silence and a swathe of soft bounces, hard bounces and un-subscription requests.
An old school approach to out reach just irks people. Think, honestly, when was the last time YOU responded to a cold email? When was the last time someone just happened to land a relevant email in your inbox at the exact moment you were thinking about the product or solution they were offering?
Email marketing does still have a place in inbound marketing, but it's one of nurture.
It can do a fantastic job of educating your interested parties as you all the benefits of your products or services step by step so when you do reach the sales part of the engagement focus, the buyer feels they've empowered themselves with enough knowledge that picking up the phone to buy from you is absolutely the right decision to be making. How easy is it going to be to sell to someone who feels like that about you?
An adaptive marketing strategy
So how much effort is required to be successful online? Four blogs a month? 6 blogs and a downloadable asset? 8 blogs, an asset, an infographic, a video, 5 gold rings and a partridge in a pear tree...
There's plenty of rhetoric about a consistent frequency for outputting content is vital, but if we're honest, we, and other leading SEO specialists have simply found it's not the case. It's an easy sell from a lot of agencies, they know what they've got to produce, how much they're going to make from you, all very neat and tidy.
For us though, we're focused on producing results, so we don't outline exactly what it is we'll work on for you from month to month. We use a myriad of tools to produce analysis about your sector, your site and combine those insights with your focus and also from feedback about the sort of leads we're producing and which you need more of and which need additional filtering before they make their way to the sales team.
We're not a massive team, we simply don't have time to output for output sake. We will work on what we think, from the data available to us, that will have the most positive effect on your results for that month.
If you choose to work with us, well done, now let us do what we do, otherwise there's no point. We have years of getting amazing results for our clients, and we do that because we don't waste our time and yours by producing pointless reports on achievements that mean nothing to anyone. We're not interested in keeping you happy clients by wittering on in meetings about potential, we're realists. We achieve what we set out to achieve. And if we don't? We pivot, and we move again until we do. Then we talk about it. Prior to that, what's the point? We've all got bills to pay. We're all about your ROI in us. We want to blow it out of the water. We want you to ever wonder how you turned a profit without our help. We want long happy relationships.
Responsive web design
We're not in the business of building brochure websites. Sorry. Our focus is turning clients websites into lead generation machines. Vanity sites just don't float our boats.
That's not to say we don't care about how a site looks. We're incredibly passionate about using modern responsive lightweight clean mobile-friendly frameworks to design sites. We want to bring about change and prosperity for our clients as rapidly as we possibly can.
Time is money, marketing is money. We're experts in results, we're experts in delivering sites that work. We specialise in building user friendly, content managed powered systems on WordPress or HubSpot that are great looking and easy to update, whatever your level of expertise. And we ensure the templates we build are inter-changeable on either platform for moving from one to the other in the future.
We're confident with 'light' training, any members of an in house team can make contributions to the content on the website.
We have a long history of creating custom website solutions from scratch, so whilst we can code from the ground up, we don't, because it's slow and unnecessary.
What our coding expertise means is when the time comes for something more custom, more special, more bespoke, we can make it happen in house.
Growth Driven Design
Content management systems have been around for a long time, but we still find clients are lumbered with systems they're unable to update easily. For online success it is absolutely imperative that the core cornerstone pillar pages of your website are not left static. They have to evolve, they have to grow, they have to be connected to the new content you create in blogs and resources.
Search engine optimisation relies on you creating incredibly authoritative content throughout your site if you're to have a hope of ranking organically.
Growth driven design is a concept from HubSpot and is based on the methodology similar to software development, where you create a minimum viable product and then through a process of measurement and continuous improvement, you shape the end product bit by bit to get better and better results day after day, week after week, month after month.
Success on the web is an iterative process, you have to have the tools to measure the progress to make sure you're going in the right direction. We have a arsenal of tools to ensure that the starting point is as good as it can be and a smorgasbord of software to ensure that each improvement and addition to the site has a positive and desired result.
Creating great content is essential
We'll talk to you until we're blue in the face about the importance of SEO. The simple truth of the matter is organic traffic converts better than any other type of traffic. Period.
It's that old adage of the being able to sell the right product to the right person at the right time.
Google is looking to present the 'correct' answer to the searchers question each and every time, so thin flimsy short poorly formed churned out blogs won't cut it I'm afraid. You need to be creating content with depth, and you need to be creating content that's exciting dammit!
It doesn't matter what you sell, so long as it matters to you. What we mean by that is there has to be a passion about the product or services, and delivering genuine value to visitors online means that passion needs to be transferred to your website.
Never underestimate the power of doing someone a favour, by imparting knowledge via an asset or even better an online tool, when it comes to winning business from people. Look at what these guys helped me achieved for free, lord only knows what they'll be able to do once we start paying them...
It also make the 'marketing' element of inbound marketing to much easier when you have a value offer to share on social media. Content often doesn't resonate with people, it's hard to get engagement, but often if you create something of interest, even if people visit to have a look at or play with there and then, even if they're not ready to buy, if you get it right, it'll drive up your engagement metrics which will affect your organic rankings to help you draw in people who are ready to buy.
Without a sales and marketing alignment strategy, you'll never maximise the opportunities you'll have from converting visitors into leads and leads into customers.
It's easy to lose focus on the end goal with inbound marketing. We start with the other end of the funnel, the sales end, and then look back up the sales marketing funnel (to us, they are and and have to be, the same thing) to make sure we've covered every step in the funnel to maximise conversions.
We're not looking to rewrite your sales process for you, but if you are struggling to convert customers at a satisfactory rate, we are more than happy to help guide you in introducing a consultative sell process that truly gives you and your team the absolute best opportunity to close deals time and time again.
A great website should act as the best member of your sales team 24 hours a day, 7 days a week. Manually nurturing leads can be a time consuming and laborious task.
Reaching out to potential customers, at whatever stage they are in the process of finding a solution for their particular pain or requirement, is incredibly important. Equally important is ensuring that you guide those who connect with you along the path of choosing your products and services as their selected solution.
Tools like HubSpot can assist with this process. We use HubSpot to create assets, tools and content to educate users at whatever stage of the sales funnel they're in, and then then using workflows, guiding them along until they reach out to you, rather than you having to chase them to close the deal.
This isn't to say we'd never attempt to close visitors to customers within a short loop. It makes sense to offer a 'bottom of the funnel' action to take at every stage, but the key is to ensure you do a strong consultative sell. Customer care should start way before people sign on the dotted line. If you educate, give love to and empower the decision making process of your users, they'll feel an affinity to you, they'll feel they know you, your services and what you'll deliver for them, and they might even feel obliged that because you've done so much for them already, they really should sign up with you.
Marketing automation isn't a cold un-tailored robotic fixed blueprint. It takes good planning to make sure you customise the flows, measure how people react to what you send them, and modify them to suit. It's important the goals are set and monitored to maximise your opportunities.
Search engine optimisation
Don't let anyone tell you any different: SEO matters.
There are plenty of agencies out there who don't know what they're doing, telling you SEO and worrying about keywords and rankings is old school, things have moved on, it's not relevant any more blah blah blah.
SEO has changed. It's still about creating great content, but ensuring your topics are relevant for that great content is absolutely key. The structure of the content, the content it's linked to and where that content is promoted is absolutely essential to your success.
Link building is still important, but relevancy trumps authority. Directories are dead, forget them. Engagement metrics matter more than ever.
We love SEO. We follow the top SEO specialists from all over the globe. We have an arsenal of SEO tools helping our efforts to ensure we maximise the effectiveness of our efforts. Because of the tools, we know where the opportunities for you are. We know how tall the hill is we have to climb to get good rankings. We focus, day in, day out on the opportunities the tools bring to us. Because of their depth and diversity, we never run out of new ideas of how to create lead generating content.
Writers block is for those who aren't informed and armed with the right tools.
Our inbound marketing services
We provide every element required to ensure inbound marketing is a success for you.
We can carry out the research to discover what opportunities there are out on the net for you to aim for. We can write the content plans to give you the best chance of succeeding when pursuing those opportunities. We can write the content based on those plans that will be sharable and engaging. We can design the layouts to give your users a clean, modern and responsive experience on your site, whatever the device they're using. We can build those platforms on HubSpot or WordPress to host that content in those designs. We can seek out the most relevant and influential places to promote that content. We can hunt down all the authoritative websites to build links from. We can monitor social media to find influencers and relevant content to piggy back onto. We can create tools, assets, infographics. We can create landing pages that convert visitors to leads using those elements. We can help you with your consultative sales process. And we can help you setup a CRM to ensure you maximise your sales opportunities.
We're a master of many disciplines as without an understanding about every step of the process, you'll never get anywhere with inbound marketing. There are a lot of moving parts, all of which require careful consideration.
We're not super secretive about our processes, we want to inform and empower our clients without overwhelming you with the mechanics. We'll strike a happy and successful balance to create a winning team.
Our Marketing Methodology
We don't do traditional outbound marketing. We never have. We can't help you with events either. Sorry.
Every single day is the relentless pursuit of attracting relevant traffic, converting that traffic to leads and converting those leads to customers. Nothing else matters. It's what we live for. It's what you pay us to do!
We're brutally honest about what we will and won't do. We're not rude about it by any means, but if we can't see how it helps the above process, then we'll steer you away from it as it's a bad idea.
You'll get us. We're nice people but we know what we know and when you embrace it, you and your business will flourish as a result.
Lead generation services
We can't help you with telemarketing. No one can help you with that it's dead.
We can't source you a database to cold email to. That won't work either. Stop it.
We can help with Google Adwords. We love PPC. It's a great way to get results fast and do a lot of learning very quickly. With caveats.
Traffic from adverts never converts as well as organic traffic. And dependent on the market you're in, the CPC can be prohibitive. We don't recommend ever sending someone to a general web page from an advert, you need to make sure that the landing page is absolutely focused and does everything possible to convert the visitor into a lead. It's a start, but as your inbound marketing kicks in, you'll find yourself replacing PPC with organic traffic that will serve as an evergreen source of leads.
Every aspect of the work we do for you is to generate leads. There's so many opportunities out there on the web. Get in touch today and we'll chat about how we can start working together to take advantage of them.
More than a content marketing agency
We are interested in helping you build your brand. But we're more interested in helping build your business.
A lot of companies struggle to attract customers as their products are alternatives to well established solutions or sometimes solve problems many people don't realise there's a solution to.
We specialise in creating content that looks to start solving pain points for personas, which casts a much wider net of opportunity to draw in relevant traffic to be converted to leads and customers.
Modern SEO relies cluster topics to build authority to create recognised relevance for your site in Google's search engine results. We have the tools and the experience to deploy those tools to maximum effect to get you wins from your online marketing efforts.